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Madi, San Diego, CA

Madi

4.5
4.5
54 Reviews
$30 and under
Breakfast
Bringing all-day brunch and grab-and-go coffee to Normal Heights, Madi is the upcoming daytime counterpart to Madison on Park, the well-established mid-century modern restaurant and bar that opened in University Heights in 2015.

Offering a quick-service coffee counter fueled by Heartwork Coffee out of Mission Hills that’ll feature the full range of espresso drinks, specialty beverages, and tea as well as fresh pastries, Madi will also be an anytime option for sit-down breakfasts, mimosa-powered brunches, and casual lunches.

Its breakfast menu ranges from waffle churro sticks and breakfast burritos to skirt steak eggs Benedict and a variety of pancakes based on a 60-year-old recipe from Madison co-owner Matthew, whose family runs a century-old breakfast spot in the midwest.

Lunch will hinge on build-your-own grain and salad bowls along with lettuce wraps, ceviche, a burger, and a classic Tuna Melt!

Make a reservation

2 people

10:00 PM


Booked 31 times today

Additional information

  • Dining style

    Casual Dining

  • Cuisines

    Breakfast, Californian, Mediterranean

  • Hours of operation

    Daily 8:00 am–2:00 pm

  • Phone number

    (619) 915-5522

  • Payment options

    AMEX, Discover, MasterCard, Visa

  • Dress code

    Casual Dress

What 54 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.5
4.5 based on recent ratings
  • 4.5Food
  • 4.5Service
  • 4.4Ambience
  • 4.3Value

NoiseEnergetic

Loved For

  • San Diego

    Great for Brunch

  • San Diego

    Great for Brunch

  • San Diego

    Neighborhood Gem

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Filters

  1. LP

    LuPe

    San Diego

    22 reviews

    vip
    3.0

    22 reviews

    Dined 2 days ago

    overall3food4service3ambience2
    The food was good but the noise level was outrageous, it was hard to understand what my friends across the table were saying. I selected "energetic" on the scale as there is no "maddening" level. As an architect I know there are many options for mitigating this, please implement some otherwise we are probably not coming back.
  2. OT

    OpenTable Diner

    San Diego

    1 review

    5.0

    1 review

    Dined 2 days ago

    overall5food5service5ambience5
    12/10 time! This is our second time at Madi and had an amazing experience! JV was a really kind, attentive server and made the brunch fun and enjoyable. The food and drinks were delicious. So happy we finally have a delicious brunch spot in the Talmadge/Kensington/Normal Heights area (:
  3. H

    Hope

    San Diego

    2 reviews

    5.0

    2 reviews

    Dined 3 days ago

    overall5food5service5ambience5
    Loved everything about the place just way too loud. We couldn’t hear anyone at our table !
  4. OT

    OpenTable Diner

    1 review

    5.0

    1 review

    Dined 6 days ago

    overall5food5service3ambience5
    cute and delish
  5. GB

    GigiB

    San Francisco

    15 reviews

    vip
    4.0

    15 reviews

    Dined on September 25, 2022

    overall4food4service4ambience4
    Still working out the kinks with the new staff, but I’m pleased to have this as an option in the neighborhood!
  6. OT

    OpenTable Diner

    1 review

    5.0

    1 review

    Dined on September 25, 2022

    overall5food5service5ambience5
    Lovely brunch with my wife
  7. PF

    PatiFerrari

    London

    2 reviews

    5.0

    2 reviews

    Dined on September 23, 2022

    overall5food5service5ambience5
    Everything was amazing, highly recommend! Cute vibe and great food.
  8. OT

    OpenTable Diner

    San Diego

    2 reviews

    4.0

    2 reviews

    Dined on September 23, 2022

    overall4food3service5ambience4
    Great little spot, when we went it’s wasn’t terribly busy, but the food took a long time to come out. I had the Brown sugar coffee, it was delicious.
  9. MB

    MarcusB

    San Diego

    1 review

    5.0

    1 review

    Dined on September 23, 2022

    overall5food4service5ambience5
    Food is good, servers are great, ambiance is chill. Great vibes
  10. KS

    KimS

    1 review

    5.0

    1 review

    Dined on September 22, 2022

    overall5food5service4ambience5
    I've been wanting to come ever since it opened, and I'm so glad I brought my visiting family with me! The food was DELICIOUS (highly recommend the Madi burger!). The service was warm, helpful, and chill. Everyone was very accommodating with our dog to sit at a booth (other dogs on the patio), and our pup even got a treat and pets! The aesthetic and vibe felt great. I'm so excited for this place to thrive in our community, a perfect spot for brunch!
  11. BC

    BruceC

    San Diego

    20 reviews

    5.0

    20 reviews

    Dined on September 21, 2022

    overall5food5service5ambience4
    Patios was nice on such a warm day. Excellent service and a tasty meal. Noise level inside too loud. Need some acoustic dampeners.
  12. PL

    PaulaL

    San Diego

    14 reviews

    5.0

    14 reviews

    Dined on September 20, 2022

    overall5food5service5ambience5
    Such a cute atmosphere and great breakfast menu. Everyone in my party thought their breakfasts were great. Super nice service too
  13. DT

    DylanT

    1 review

    5.0

    1 review

    Dined on September 19, 2022

    overall5food5service5ambience5
    Amazing food, staff, and ambiance. We absolutely loved it, such a great addition to the neighborhood.
  14. OT

    OpenTable Diner

    Washington DC

    1 review

    3.0

    1 review

    Dined on September 18, 2022

    overall3food3service3ambience3
    Food is good as I expected from their first location - Madison. Unfortunately, the tables were so close together I felt on top of my neighbors, and there didn’t appear to be enough service staff as it took a long time to get any attention and the food was cold when it got to us :(
  15. KM

    KristenM

    San Diego

    2 reviews

    2.0

    2 reviews

    Dined on September 16, 2022

    overall2food2service2ambience2
    Beautiful interior setting, mediocre food, slow service.
  16. OT

    OpenTable Diner

    1 review

    5.0

    1 review

    Dined on September 14, 2022

    overall5food5service5ambience5
    It was my bday. My mom and bestie took me for brunch. Chilaquiles and standard mimo didn’t disappoint!
  17. p

    preciouspie

    Los Angeles

    54 reviews

    vip
    5.0

    54 reviews

    Dined on September 11, 2022

    overall5food5service5ambience5
    The food and the service and the darling cafe are absolutely fabulous! I can’t wait to eat here again!
  18. A

    Andie

    San Diego

    4 reviews

    vip
    5.0

    4 reviews

    Dined on September 9, 2022

    overall5food5service5ambience5
    Great chilaquiles and churros! Cute atmosphere
  19. JV

    JenVer

    1 review

    4.0

    1 review

    Dined on September 8, 2022

    overall4food4service3ambience3
    Will be happy to check it out again! Needs AC - was hot inside and there were lots of flies. They also need to remove the mirrors along the wall - instead of making the space bigger, it's very awkward - I don't want to watch myself eat & was very distracting to try to talk to a friend when seeing myself behind her in the reflection! Food was great, server was very busy but nice. Great little sister to Madison.
  20. J

    Jbeen

    San Diego

    8 reviews

    4.0

    8 reviews

    Dined on September 6, 2022

    overall4food4service5ambience3
    Just wanted to say this is a nice neighborhood restaurant. I don't think the food is craveable, like I need to drive out here to eat. But it's a nice spot for a quick breakfast/brunch. Just basic morning fare. It gets super busy on weekends though. Better to make a reservation if you can. If you're in the area of North Park/Adams avenue then it's good to stop by.
  21. A

    Anna

    1 review

    4.0

    1 review

    Dined on September 5, 2022

    overall4food4service5ambience3
    Ordered a brown sugar cinnamon iced coffee and the GOAT sandwich, both were delicious. Our waitress was very attentive and nice. Loved the decoration and style. The only con was the noise level, on a table of four, we had to almost shout to hear each other.
  22. FJ

    FJMel

    San Diego

    25 reviews

    3.0

    25 reviews

    Dined on September 5, 2022

    overall3food5service3ambience3
    Very friendly staff upon walking in. Smiles and let me know they’d be right with me. The space was almost full & the most noticeable thing was that it is LOUD in there. Lots of talking, lots of movement & I’m assuming nothing to soak up the sound. Hard to pick a meal because so many things looked so good. Fortunately, I have the type of friends who are happy to share! Between the 3 of us we had breakfast tacos, the breakfast sandwich and the BlackBerry Goat cheese pancakes. Our cocktails came out with a reasonable wait. Our food, however, took 45 minutes. Possibly closer to an hour. We didn’t get checked on at all as we waited those 45 minutes. We could have ordered another drink…but we weren’t given the chance to. Our server was gracious, polite & friendly; but the only contact came from orders, after we had our meal for a while (too far into it to order more drinks at that point) and at the end with the bill. The food was really good! We all enjoyed our meals. Worth the wait?? Eehhhhh. Not REALLY.
  23. OT

    OpenTable Diner

    San Diego

    2 reviews

    4.0

    2 reviews

    Dined on September 5, 2022

    overall4food4service4ambience3
    Although service was fine, we did have to ask for refills on coffee and water multiple times and food seemed a little slow getting out to us.
  24. C

    Cynthia

    San Diego

    1 review

    1.0

    1 review

    Dined on September 4, 2022

    overall1food1service3ambience1
    You're going to have to fight for your food (because the massive army of flies are there to eat sans reservations)... ...only to realize the food is not worth the fight. I should have let the flies have it without a fight. First of all San Diego is in a heat wave...so aside from the fly army I was hoping to get some relief with some cold water. Nope. This basic is a right afforded at other restaurants, but not here. No Ice. No cold water. But they are really good at keeping the room temp water flowing for you (thank you water guy!). Now onto the food. The churro waffle sticks were tasty until we got to the last one that was a chur-rock...pretty crunchy and over done but that happens...it's fine. The part that really burst my brunch bubble...(aside from the flies and the warm water and the heat) is the main courses. We got one of the bowls and the steak Benedict. DO NOT GET THE STEAK BENEDICT. The steak...jerky...whatever was sooo tough that it was inedible. Overdone for sure. The bowl was pretty bad too. The quinoa was so crunchy I had to give up trying to eating it. Carnitas was flavorless...overall I felt the bowl was a bland waste of brunch and money. And beyond allll of that the TIME it took to get our food. Nearly an hour. With empty tables around us and no line out the door...just a pretty normal morning. An hour. We were there for over 90 minutes for two people who ordered right away. If there's anything that turns me off of a place it's getting my time wasted and my money wasted. We definitely won't be returning. This place has potential but this was by far the most painful restaurant experience I've had in San Diego.
  25. OT

    OpenTable Diner

    San Diego

    1 review

    vip
    2.0

    1 review

    Dined on September 4, 2022

    overall2food2service3ambience3
    Food was good but we found a green worm in our churro waffle.
  26. AR

    AshleyRM

    San Diego

    4 reviews

    vip
    5.0

    4 reviews

    Dined on September 3, 2022

    overall5food5service5ambience5
    We loved our first trip to Madi! Churro sticks are a must. My husband loved the French toast. And my chicken pesto sandwich was amazing! They also put together a simple eggs, bacon and toast for our 4 year old, which she loved. We will definitely be back to try more things!!
  27. ZZ

    ZingZang4

    San Diego

    1 review

    vip
    3.0

    1 review

    Dined on September 3, 2022

    overall3food3service3ambience3
    My breakfast sandwich (The G.O.A.T) was outstanding. The portions for The Gringo were very small and definitely not enough food for the price. My iced latte was the best one I've had in a long time. The FLIES were abundant inside the restaurant. There was even a fly trap/sticky patch coated with flies in view at my booth, which isn't something you want to have to see while one's eating. It was extremely hot inside the restaurant, we were all sweating. The doors and windows were closed and there was some kind of fan happening, but it didn't really help. The staff were nice, but the service was very slow, and I didn't feel like they were checking in on us to refill waters and such. While I really liked my food (even with the long wait), my guests did not like theirs, and between the flies and the heat, I think I am one and done with Madi.
  28. OT

    OpenTable Diner

    1 review

    3.0

    1 review

    Dined on September 2, 2022

    overall3food5service1ambience3
    Made reservation, was seated promptly. Drinks and food arrived quickly. Staff was very accommodating to toddler. After drinks and (most of) the food arrived, we kept having to wave down to ask for things- a couple items that never made it to table (for the build your own bowl) and the check. We were a long time done with food and wanted to pay and leave. The vibe is open and kind of loud but not in a bad way. It was very hot sitting inside though.
  29. J

    Justareview

    1 review

    3.0

    1 review

    Dined on September 2, 2022

    overall3food3service3ambience2
    Cute place but the food was pretty mediocre and it was extremely loud indoors. We saw two couples leave because of it.
  30. AG

    AdamG

    1 review

    3.0

    1 review

    Dined on August 30, 2022

    overall3food2service4ambience3
    Very loud. To the point of being a constant distraction from enjoying a meal with my partner Overly hip diner. Food was just ok. Poached eggs were hard boiled. Toast was stale. Surprising amount of flies.
  31. OT

    OpenTable Diner

    1 review

    2.0

    1 review

    Dined on August 30, 2022

    overall2food2service5ambience4
    Shannon, our server, was warm and extremely accommodating. The flies were off putting
  32. j

    jessicas

    San Diego

    1 review

    5.0

    1 review

    Dined on August 30, 2022

    overall5food5service5ambience5
    Found Madi scrolling on instagram and it exceeded my expectations! I got the waffle churro sticks and the surfer breakfast fast burrito and they were AMAZING. For drinks we got the mango mint that was super good as well. The only complaint I have is that the restaurant sounded very echoy and loud even though there weren’t that many people there.
  33. c

    chopchop

    Detroit

    2 reviews

    vip
    4.0

    2 reviews

    Dined on August 28, 2022

    overall4food5service5ambience4
    The food and service were excellent. The acoustics were terrible. Very loud and hard to have a conversation with anyone.
  34. E

    Eater

    San Diego

    2 reviews

    1.0

    2 reviews

    Dined on August 28, 2022

    overall1food2service1ambience2
    Terrible service and rude Owner.. DEFINITELY NOT GOING BACK NOR WOULD RECOMMEND
  35. h

    hayleys

    San Diego

    12 reviews

    vip
    4.0

    12 reviews

    Dined on August 27, 2022

    overall4food4service3ambience3
    We went on a Saturday and it was definitely loud to the point where we wished we could sign. We still had fun and enjoyed our food and we were glad the loud females near us left before we finished. I did wish the waitress (Shannon) was a bit more attentive, but they did just open and she could be a new hire. I’ve been a huge fan of Madison for 5 years, so I’m glad Matt has been able to expand and even was there over the weekend making sure everyone was happy. I am glad it was still the Madison brunch taste but with a new location, I do wish they would go back to the “old ways” a bit, only because pre pandemic, there was a certain magic they had that they seemed to have lost a little. Danny and Jesse have created such an amazing vibe for me and everyone I’ve taken there. It seems like the new hires don’t always have that same vibe that Matt, Danny, and Jesse have created. I will always support these places though
  36. AC

    AlanaC

    1 review

    3.0

    1 review

    Dined on August 27, 2022

    overall3food3service5ambience4
    Good drinks. Expected more from the Shakshuka -- Shakshuka is meant to be eaten with thick bread and I got 4 tiny pieces of pita. It also had only 1 egg (for $17 felt like a rip off) and not a lot of spices.
  37. TY

    TaylorY

    San Diego

    1 review

    4.0

    1 review

    Dined on August 27, 2022

    overall4food5service4ambience5
    I've always loved brunch at Madison, and Madi does not disappoint! The interior is colorful, comfy, and fun and the menu is just as lively.
  38. R

    Rizzoto

    San Diego

    21 reviews

    vip
    5.0

    21 reviews

    Dined on August 26, 2022

    overall5food5service4ambience3
    Food was great. Best falafels I've ever had. Light and tasty. Service was a little slow but they just opened so I'm sure it will improve. Inside was very loud. I'll definitely go again but will reserve a patio table.
  39. CB

    ChristineB

    San Diego

    1 review

    4.0

    1 review

    Dined on August 26, 2022

    overall4food5service5ambience4
    The food and the service were great! We both enjoyed our meals, but we were rather unhappy with the noise level. It was amazingly loud inside, to the point that we could not hear each other. Of course, my husband and I noted that we were the oldest people in the restaurant... by several decades! So maybe our discomfort had more to do with our age than with the noise level! Be sure to give them at try. You may love it! Also, reservations highly recommended!!
  40. RJ

    RoJo

    San Diego

    1 review

    vip
    4.0

    1 review

    Dined on August 26, 2022

    overall4food4service5ambience4
    It had a nice atmosphere, noise level was a little high. The food was good, pretty standard breakfast options. It is nice to see more dining options open up in Normal Heights.

FAQs

Madi offers takeout which you can order by calling the restaurant at (619) 915-5522.

Madi is rated 4.5 stars by 54 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people

10:00 PM


Booked 31 times today
Google Map for Madi

3737 Adams Ave, San Diego, CA 92116-2220

Additional information

  • Neighborhood

    Kensington

  • Hours of operation

    Daily 8:00 am–2:00 pm

  • Cuisines

    Breakfast, Californian, Mediterranean

  • Dining style

    Casual Dining

  • Dress code

    Casual Dress

  • Parking details

    None

  • Payment options

    AMEX, Discover, MasterCard, Visa

  • Additional

    Beer, Cocktails, Full Bar, Outdoor Smoking Area, Takeout, Weekend Brunch, Wheelchair Access, Wine

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